1962

Stuart Marcus opens KITFIX hobbies limited in east London

In 1962, Stuart Marcus embarked on a journey that would shape the future of Kitfix Hobbies Limited. Starting out he would call in on his first customers with samples strapped to the back of his Lambretta scooter. Beginning as a small-scale toys and games wholesale business in East London, the company quickly outgrew its modest premises.

1968

Acquisition of our former 4-acre site in Swaffham, Norfilk

In 1968, Stuart’s ambition led to a pivotal moment with the acquisition of a 4-acre site in Swaffham, Norfolk.

1970’s

Transition from importing toys to Establishing our own manufacturing facility in Swaffham

Throughout the 1970’s, Kitfix Hobbies transitioned from importing toys to establishing its own factory in Swaffham, marking the start of manufacturing its own products under the Kitfix brand.

1980's

Acquisitions of in gam fay and Swallow plastics; rebranding to KITFIX Swallow Group-KSG

In the 1980’s, strategic acquisitions, including Ingam Day and Swallow Plastics, prompted our transformation into Kitfix Swallow Group (K.S.G). Amidst continued innovation, the company emerged as a prominent force in the British toy market.

1987

Acquisitions of the Sequin Art Brand

Sequin Art craft sets, invented in the 1960’s by two American ladies and later acquired by us in 1987, became our primary focus. Today, we export these unique craft products across Europe and worldwide. Our portfolio expanded to include 3D Sequin Art and Diamond Art, as well as the Painting by Numbers and Artfoil ranges.

2016

Short period trending as Sequin Art Limited

A significant milestone in the company’s history was reached in 2023 when production was relocated to a new state-of-the-art production facility in Poland. This strategic move has created significant efficiencies in supplying our European-made products to our customers across the continent, and the globe.

2023

Relaunch og the KITFIX Brand, under new company ownership and opening of our state-of-the-art production facility in Poland

With our relocation to mainland Europe, a fresh wave of innovation has swept through our company, bringing a fresh new look to both the Sequin Art and Diamond Art ranges. We are actively committed to creating the most innovative of craft products, staying ahead of the latest trends in arts and crafts.